Life is a series of experiments. Despite the importance of experiments, most of us are never taught how to do them well – not in school or in the workplace. Based on 20 years of research, How We Succeed empowers us to achieve and succeed more over the long run. Whether we're pursuing a personal mission or inventing the future for a start-up or organization, Smart Experiments help us to see our actions in a new light and do our best experiments to achieve and succeed more. Enjoy this brief video that shares the four steps of every Smart Experiment.


Smart Experiments involve a 4-step process that's easy to learn and use. By following these 4 steps, you empower yourself to Design lots of possible experiments, Decide which one to do first (and then next), De-Risk your experiment to increase the likelihood of a positive outcome, and Deliver your experiment by doing it and collecting all of the resulting resources. Doing Smart Experiments increases the chances that we'll achieve and succeed more over the long run.


Steve Gold wrote How We Succeed based on 20 years of academic and practical research, including his work as an entrepreneur, professor, educational consultant and the director of one of the leading college accelerator programs in the country. In this groundbreaking book, he explains Smart Experiments – a 4-step process that all of us can learn in order to achieve and succeed more in our lives.

How We Succeed is written clearly and includes many helpful diagrams and illustrations. It's intended to be read quickly and easily understood so its lessons can be benefit readers right away.

See How We Succeed on Amazon.com

HOW WE SUCCEED: Online Certificate Course Sign-Up

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We're actively creating an online certificate course that complements the book. The course includes these modules:

  1. Experiments: what they are and why we do them
  2. Deciding to do our experiments well
  3. Smart Experiments
  4. Step 1: Design
  5. Step 2: Decide
  6. Step 3: De-Risk
  7. Step 4: Deliver
  8. Examples of Smart Experiments in real-life
  9. How We Succeed: Key Lessons
  10. Take the Next Step!

Please fill out the form and we'll let you know when the course is available. We will not share your email. Thank you!

Steve’s ability to inspire others comes from a deep understanding of human behavior and profound experience as an educator and an entrepreneur. He knows how to advise and motivate intelligent action.
— Len Schlesinger, Baker Foundation Professor, Harvard Business School; President Emeritus, Babson College


SteveN K Gold, M.D.

Steve is an expert on the science of sustainable success who helps leaders and organizations compete most effectively in today's global environment – by leveraging the power of Smart Experiments. He began his career as an entrepreneur who started and successfully exited several ventures, and as an inventor whose patents are licensed to dozens of major companies. Steve has taught entrepreneurial strategy and practice to thousands of undergraduates, graduate students and executives as former Senior Partner for Entrepreneurship at Franklin W. Olin College of Engineering and Professor of Entrepreneurship Practice at Babson Global. (Babson College has been ranked the #1 entrepreneurship program in the United States for more than 20 years.) As Chairman of Gold Global Advisors, Steve advises executives and government officials around the world, and his firm has conducted projects and presentations throughout the United States, Europe, the Middle East and Asia. A video of his "How to Grow an Entrepreneur" presentation at the Global Competitiveness Forum in Riyadh, Saudi Arabia is available here.

Steve is the author of two popular books. How We Succeed: Making Good Things Happen through the Power of Smart Experiments is his introduction to Smart Experiments. Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture is a primer for established entrepreneurs and anyone seeking to start a their own business. Both of Steve's books are available on Amazon.com.

I’ve seen Steve in action many times. He combines his unique perspective with an ability to see the big picture. Steve knows how to push individuals and teams to achieve their best, and he takes great pride in helping others to succeed.
— Marshall N. Carter, Chairman and CEO (Retired), State Street Bank and Trust

About Gold Global Advisors

Gold Global Advisors, Inc. was founded in 2012 to advise corporate, government and non-governmental organizations (NGOs) relating to entrepreneurship education, policy and practice. To date, the firm has provided services to clients in the United States, Europe, the Middle East and Southeast Asia. For additional information about our services and how we empower individuals and large groups, please contact us.